YOU + | 3

cover

The temperature is finally going up here in Wisconsin. With this warm weather, it’s time to pull your hair back (or cut it short like me) and show off your earrings. If you don’t know what to wear, here are a couple of my favorites.

earrings

1 / 2 / 3 / 4

photo

For other You + picks, click here or here.

Share
Posted in faves, features | 1 Comment

TYPOGRAPHERS | 2

collinbrignallcover

Remember that post I did about the typographer Porchez? Now it’s Collin Brignall’s turn. I have been having fun learning the story behind different types of fonts and how they came to be. It also helps us designers decide when picking out fonts for projects. Today, I am going to talk about Collin Brignall. He has designed a laundry list of fonts, but I am going to focus on Harlow that brings back the charm of the 30s and 40s.

brignall2

This font with a drop shadow recalls letterforms popular in the 1930′s and 40′s. Brignall designed it so that the lowercase letters would touch or slightly overlap. With Harlow and its organic forms, Brignall broke the current pattern of fonts that followed a geometric aesthetic.

brignall3

Brignall started out as a fashion photographer, but became involved with type design when he started working for Letraset, a center for type design. He then became the type and art director of Letraset where he has designed fonts since 1964. Brignall has received many international awards for his type design. Check out other fonts he created here.

brignall4

design by Pati Mo

Credits: cover / woman / car

Share
Posted in features | Leave a comment

BACK TO FUN

businessface

I am delighted to say that I AM BACK! Finally. I’ve been the world’s worst blogger. The last weeks of school left me glued to the computer doing assignments and editing videos with little time for fun, but now I am back to the U.S. to get my American citizenship. I am stopping school for a couple of months until I become a citizen and then I will go back to Sao Paulo to finish my studies. In the mean time, I am excited to announce that I am now taking on new projects as a freelancer graphic designer and art director. So if you are in need of a designer or know of someone who is, send me a message. I will be happy to hear from you. 

Below is a moodboard for a new website that I am currently designing. As you can see, I was going for earthy, rustic and outdoorsy with neutral and natural colors. And of course, handwritten typography because it’s unique and organic.

moodboard

Will share with you the final designs ;) - Pati

Share
Posted in features | Leave a comment

CAUGHT UP WITH WORK

moodboard

Hello everyone! I’m sorry I have been slow with posts, I have been working on projects for school non stop. As proof, I’m sharing with you my newest project. In the project, I had to make a visual identity for a hostel in Rio de Janeiro. The starting point for this hostel called DaGema is the music scene of Rio during the 1950s. Can you tell by the moodboard?

Below are some postcards I made with my own handwriting. The first one reads “I am samba, the voice from the hills” and the second “I need to see life happen” – both are lyrics from famous Brazilian songs.

postcard3blog

I have been busy making posters, postcards, business cards and a website which I will be posting here very soon.

postcard6blog

Hope you forgive me now ;)

xo

Pati

design by Pati Mo

Share
Posted in life | 2 Comments

TYPOGRAPHERS

cover

Have you ever wondered where the fonts you see come from? Every set of font you see came to be after years of careful design. If it’s better legibility for street signs or resemblance to calligraphy, the typographer usually makes a lot of decisions during the design process.

Fonts are like jackets that words wear when they come out to newspapers, websites, posters and so on. Bottom line: Every type design has a story. I’ve been learning a lot about different typographers and their stories at school so i think i’m just going to share with you some wonderful type I’ve been discovering. This one is called Parisine and it was exclusively made for for the streets of Paris.

2

The designer behind Parisine is Jean François Porchez who received the brief from RATP – the public transportation system of Paris – to create a font that would improve legibility on buses and trains. Parisine is a clean, non-serif font that is very economical, yet readable. Porchez is one of the most recognized contemporary French typographers in the world. He received numerous international awards for his fonts that include FF Angie, Le Monde Journal (for the French newspaper), Apolline among others. I think he captured pretty well the magic of Paris, don’t you think?

35

photo 1 / 2
design by pretty talk

Share
Posted in features | Leave a comment

YOU+ | 2

bookstore

Last week I picked a couple of necessary things to spend a day out during carnival. This week I’m back in Sao Paulo and it turns out that people here love to go to bookstores in the weekends. It’s a hangout spot for all of those that spend the rest of the week working, where they can relax, drink coffee and chat. I thought this dress was beautiful and chill and it wasn’t very hard at all to find everything else to pair up with it.

earrings | dress | oxford shoes

Share
Posted in inspiration | 3 Comments

END-OF-THE-WEEK THOUGHTS

happyweekend

I’m starting to feel sad about going back to the US for a couple of months to get my citizenship because that means i’ll have to stop school for awhile just as I was getting into it. I am finally getting used to things down here and surprisingly, out of nowhere, i’m feeling proud to being from Brazil :) Hope this makes you think about where you’re from and appreciate it. Happy weekend y’all. -Pati

PS:. I took this photo in Austin, Texas of the back of a food truck. Perfect for this blog, eh?

photo by pretty talk

Share
Posted in weekend | 1 Comment